The companies GameStop, JC Penney, Nordstrom and Gap have all opened stores within Facebook, to which then closing again. The merchants gained against all expectations not high sales. Sources explain that for the opposite Bloomberg sell better to a successful e-commerce website, then Facebook as a platform to choose.
“We were not simply the return that we needed the Facebook market, so we had to quickly close. For us, Facebook was a way to negotiate deals with customers, not a place to sell something, “said Ashley Sheetz GameStop about the failed Facebook shop opposite Bloomberg.
Facebook was until recently seen as a perfect location for her shop 845 million members. But Rita Malpuru Sucha, an analyst at Forrester Research, now has his doubts. “It was like trying to sell people something while they were hanging with friends at the bar,” says Malpuru looking back.
Source: http://nieuws.nl.msn.com/economie/webwinkels-floppen-op-facebook
