Dear Mr. Finch and Mr. DePaul, I read your article, “Don’t Let Yourself (Or Your Kid) Be The Next BlackBerry” this morning and felt compelled to respond. As a father, I agree that kids should “recognize the value of life beyond their grades” and “invest in different dimensions of their life.” Where I disagree with you, is the thought that kids shouldn’t be like BlackBerry. The notion of being “well-rounded,” which you allude to in your article, is BlackBerry. You might not know this, but we are no longer just about the smartphone, but the smart in everything from devices and cars to containers and medical equipment. For example, if you drive a Ford, GM, Audi (or Mercedes), BlackBerry software is most likely powering its infotainment system. Your new iPhone uses BlackBerry software if you work at one of the thousands of enterprises that use our mobile management platform. If you know a UCLA faculty member or student, they most likely received an alert, powered by our software, when the unfortunate shooting took place on campus in June. Your health records, personal information and bank accounts are kept safe and secure because BlackBerry software is trusted by some of the world’s largest companies in industries such as banking, healthcare and legal. In the future, you may experience less scarring, less recovery time, and less pain should you need a heart transplant thanks to our software. These are just a few examples. The reason I would want my kids (and your kids) to be like BlackBerry is this: Resiliency. We’re in the midst of an incredible transformation, bringing our software business – something we’ve always had – finally to the fore. And, it’s working due to the simple fact that BlackBerry has more than doubled its software revenue on a year-over-year basis for the past two quarters. We’re not letting one product/idea define us; rather, we are transforming our thinking, addressing our obstacles head-on to nimbly innovate in cutting-edge areas such as the Enterprise of Things. There is a lot going on at BlackBerry today, which makes me want to leave you with one piece of advice: “just because you knew someone, doesn’t mean you know them.” Your old employer certainly looks a lot different these days. Best, Marty Beard
Source: BlackBerry COO Marty Beard: We’re not letting one product or idea define us | CrackBerry.com
While BlackBerry Offers A Complete Security Portfolio, Apple Offers Almost Nothing December 19, 2016 Canuckvoip 221 Views 0 Comments On the eve of BlackBerry’s Q3 fiscal results I’m reading the usual bears posting thinly veiled or blatantly negative articles on the company. One can only surmise that these attack pieces are meant to either bolster their position in stocks like AAPL, or to attempt to force a dip in BBRY. We shall see what happens to those shorts tomorrow, Tuesday Dec 20th 2016. What caught my eye was the amazing amount of people, mostly day traders and investors that are completely and utterly ignorant. Not only are they ignorant about what BlackBerry does, but they are ignorant about BlackBerry’s focus and direction. Statement after statement is about how Apple’s iOS is the most secure mobile OS available, which I find to be frustratingly hilarious. When it is pointed out that iOS gets jailbroken within days of a new version coming out, what you get back is “iOS gets hacked because it’s popular”. Or how about “Security through obscurity is not security”. Even though nobody has ever rooted a BlackBerry 10 or BlackBerry Android device somehow it magically doesn’t matter. Absolutely amazingly myopic logic (or lack thereof). So I thought to myself “What is the difference between these two companies?” I mean, why do Apple boosters actually think that what Apple offers is better/more secure than what BlackBerry offers? I decided to write it down.
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